Johnie Buns

A Bold New Look for a Neighborhood Favorite

Problem Statement

Johnie Buns needed a fresh, memorable identity to stand out in a crowded market of coffee shops and bakeries. The existing brand lacked personality, making it hard to create emotional connection or visual consistency across signage, packaging, and in-store experience. The challenge was to create a system that felt bold, welcoming, and instantly recognizable.

Solution Statement

We developed a bold visual identity that blends retro charm with modern confidence. The custom wordmark, playful color palette, and rhythmic pattern system work across a range of applications—from storefronts to takeaway cups. Every element reinforces the brand’s character: warm, punchy, and full of flavor, just like the baked goods it represents.

Goals

We set out to create a brand that felt confident, flexible, and full of character, just like the bakery itself.

Create a bold, recognizable identity that reflects the brand's playful and warm personality
Design a flexible system that works across signage, packaging, merchandise, and digital
Establish visual consistency for an elevated in-store and takeout experience
Help Johnie Buns stand out in a competitive local coffee and bakery market

Accomplishments

The final identity brought cohesion, clarity, and visual impact across every brand touchpoint.

Delivered a cohesive visual identity with a custom wordmark and retro-modern aesthetic
Rolled out packaging in three brand colors for easy flavor or category distinction
Designed scalable brand assets including patterns, signage, and merchandise
Improved brand recognition and street presence through unified visual touchpoints