Jobeyze

Crafting a cohesive, modern visual system for an AI-powered talent acquisition platform

Problem Statement

Jobeyze was launching into an overcrowded HR tech market without a unified visual identity. Inconsistent logos, colors, and messaging made it hard to stand out, eroded brand recognition, and weakened user trust across digital and social channels.

Solution Statement

I designed a distinctive, forward-looking logo, defined a bold color palette and typography system, and produced a full set of brand guidelines. From web UI components to social-media templates, every asset was crafted to deliver a consistent, memorable Jobeyze experience.

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Goals

To establish a cohesive, memorable brand identity that scales across web and social touchpoints

  • Define a distinctive logo mark embodying connection, intelligence, and progress
  • Formalize clear guidelines for color, typography, spacing, and usage
  • Build a versatile library of web and social-media assets for rapid deployment
  • Ensure the system scales seamlessly for internal teams and external partners

Accomplishments

I achieved these goals by delivering key brand assets and documentation

  • Crafted primary and secondary logo variants with precise grid, spacing, and usage rules
  • Defined a typography system pairing Literata for headlines with Roboto for body text
  • Designed a versatile asset library—icons, buttons, and templates—for web and social media
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